Ready for yet another foodie travel show? If it stars the eponymous Ruth Reichl we certainly are. According to Mediaweek, Gourmet Magazine has our beloved Editor-in-Chief jet setting between international culinary schools with film and television stars happily tasting and reacting along the way. Coming along for the ride is American Airlines who is spending beaucoup bucks for signage, 30-second spots, magazine ads, website road blocks and corporate sponsorship of the Gourmet Institute Cooking School.
The only drawback, it's being shown on public television. Most successful long-term foodie travel shows have dominated cable television networks, a la Travel Channel's No Reservations with Anthony Bourdain and the endless Food Network travel stylings of Rachel Ray, Giada De Laurentiis, Alton Brown, Guy Fieri, the Dean boys, so on and so forth. I never saw the previous TV try entitled Gourmet's Diary of a Foodie, also featuring Reichl, simply because I had never heard of it. And I'm a fan. This in and of itself is a problem.
Since I don't neatly fit into the NPR-loving, public television watching foodie profile, I'll have to set a TiVo season pass. Let's hope for the best.
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